個人が所属集団の価値や規範などを内面化して、集団への一体感を持つこと。ビジネスにおいては、企業や労働組合に対する帰属意識に焦点が当たることが多い。
近年の日本では、従来の終身雇用制や年功的労使関係の動揺とともに、企業に対する帰属意識は低下してきている。一方で、仕事へのやる気、満足度などによって規定される仕事意識への関心が高まっている。
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