評価のエラー（評価者が陥りやすい心理的な間違い）の一つ。被評価者に対する漠然としたイメージを基に評価を行うこと。「印象評価」とも呼ぶ。
人事評価は対象期間の被評価者の具体的行動から評価を実施しなければならないが、評価期間以前の印象や具体的根拠のない印象から評価を行ってしまっているため、評価者が被評価者に対して改善点を伝えられないことが問題である。
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